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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Tracing an imaginary line between a cluster of stars gave them an image and an identity.
JOHN BERGER

Between Cluster Gave Identity Image Imaginary Star Trace
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
JOHN BERGER

Back Herself Love Offer Price Product Publicity Stealing
The camera relieves us of the burden of memory.
JOHN BERGER

Burden Camera Memories Photography Recieve
A tactic which allows people, as distinct from their elected but often craven governments, to apply a certain pressure on those wielding power in what they, the boycotters, consider to be an unjust or immoral way.
JOHN BERGER

Allow Boycott Consider Craven Distinct Elected Government People Pressure Tactic
What is to happen next will take place within the four walls of the story. And this is possible because the story’s voice makes everything its own.
JOHN BERGER

Everything Four Happen Make Place Possible Story Take Wall
Landscapes can be deceptive. Sometimes a landscape seems to be less a setting for the life of its inhabitants than a curtain behind which their struggles, achievements and accidents takes place.
JOHN BERGER

Achievement Behind Deceptive Landscape Life Seem Setting Sometimes Struggle Success
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER

Between Explicit Fully Make Relationship Stories Trying Universal Usually Writing
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
JOHN BERGER

Appearance Aware Become Certain Come Degree Degrees Energy Intense Intensity Look Scrutinizing Towards
We only see what we look at. To look is an act of choice.
JOHN BERGER

Act Choice Look Only See
The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals.
JOHN BERGER

Animal Look Offer Opportunity Public Purpose Visitor Zoos
The contradiction in perspective was that it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.
JOHN BERGER

Addresses Adorable Contradiction God Image Perspective Reality Really Single Spectator Structure Unlike
(The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
JOHN BERGER

Display Itself Nakedness Nudity Object Place Reveal Sight Stimulate
The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich.
JOHN BERGER

Before Century Poverty Priorities Result Scarcity Set World
What makes photography a strange invention is that its primary raw materials are light and time.
JOHN BERGER

Inspirational Light Material Photography Primary
The past is the one thing we are not prisoners of. We can do with the past exactly what we wish. What we can’t do is to change its consequences.
JOHN BERGER

Consequences Exactly Past Prisoner Wish

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