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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

John Berger

The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
JOHN BERGER

Back Herself Love Offer Price Product Publicity Stealing
The essence of songs is neither vocal nor cerebral but organic.
JOHN BERGER

Celebrate Essence Order Organic Song Vocal
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent
Tracing an imaginary line between a cluster of stars gave them an image and an identity.
JOHN BERGER

Between Cluster Gave Identity Image Imaginary Star Trace
The camera relieves us of the burden of memory. It surveys us like God, and it surveys for us. Yet no other god has been so cynical, for the camera records in order to forget.
JOHN BERGER

Burden Camera Forget God Like Memories Photography Relieve Survey Us Yet
All creation is in the art of seeing.
JOHN BERGER

All Creation Art See
What is to happen next will take place within the four walls of the story. And this is possible because the story’s voice makes everything its own.
JOHN BERGER

Everything Four Happen Make Place Possible Story Take Wall
For those who are behind the curtain, landmarks are no longer only geographic but also biographical and personal
JOHN BERGER

Behind Biographical Curtain Geographical Landmark Longer Personal
Yet the first symbols were animals. What distinguished men from animals was born of their relationship with them.
JOHN BERGER

Animal Born Distinguish Men Relationship Symbol Yet
Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature
JOHN BERGER

Consider Essential Inseparable Nature Need Pain Pleasure Sense Space Together
Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and, in this, hasn’t changed since the time of Dickens. Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER

Age Believe City Every Nothing Sex Teenager
Hair is associated with sexual power. With passion.
JOHN BERGER

Associate Hair Need Passion Sexual
Modern thought has transferred the spectral character of Death to the notion of time itself. Time has become Death triumphant over all.
JOHN BERGER

Character Death Modern Notion Spectular Time Transferred
The true content of a photograph is invisible, for it derives from a play, not with form, but with time.
JOHN BERGER

Invisible Photograph Play Time True
Men look at women. Women watch themselves being looked at.
JOHN BERGER

Look Love Men Women
You cant draw it for others. You can try, of course, but it doesn’t work. People obeying rules laid down my somebody else is not the same thing as respecting life. And if you want to respect life, you have to draw a line.
JOHN BERGER

Course Else Life Line Obey Other People Respect Somebody

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Popular Authors

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