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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER

Advertising Assembly Being Competing Language Merely Message Messages Same Use
Every authentic poem contributes to the labor of poetry… to bring together what life has separated or violence has torn apart…
JOHN BERGER

Apart Authentic Bring Contribute Labor Life Loss Poem Poetry Space Together Violence
To be naked is to be oneself.
JOHN BERGER

Be Naked Oneself
Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
JOHN BERGER

Actor Art Before Both Bring Cinema Compare Drama Dramatix Nature Public Right Season
Modern thought has transferred the spectral character of Death to the notion of time itself. Time has become Death triumphant over all.
JOHN BERGER

Character Death Modern Notion Spectular Time Transferred
At times failure is very necessary for the artist. It reminds him that failure is not the ultimate disaster. And this reminder liberates him from the mean fussing of perfectionism.
JOHN BERGER

Artist Disaster Failure Mean Necessary Perfection Time Ultimate
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent
Glamour cannot exist without personal social envy being a common and widespread emotion.
JOHN BERGER

Common Emotion Envy Exist Glamour Personal Social
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER

Audience Cinema Deep Individually Nature Ritual Theatre Transport Unknown
A peasant becomes fond of his pig and is glad to salt away its pork.
JOHN BERGER

Animal Away Become Fond Glad Peasant Pig Pigs Pork Two
What distinguished man from animals was the human capacity for symbolic thought, the capacity which was inseparable from the development of language in which words were not mere signals, but signifiers of something other than themselves.
JOHN BERGER

Animal Capacity Development First Human In Language Men Separate Signal Symbolic
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGER

Feel May Minimize Monopoly Need Passion Sexual Spectator Such Women
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act.
JOHN BERGER

Earth Field Gesture Imagination Paint Ploughed Reality Road Roadmaker Turn Warth
The past is the one thing we are not prisoners of. We can do with the past exactly what we wish. What we can’t do is to change its consequences.
JOHN BERGER

Consequences Exactly Past Prisoner Wish
Your lips, beloved, are like a honeycomb: honey and milk are under the tongue. And the smell of your clothes is like the smell of my home.
JOHN BERGER

Beloved Clothes Home Honeycomb Like Lip Milk Smell Tongue
Tracing an imaginary line between a cluster of stars gave them an image and an identity.
JOHN BERGER

Between Cluster Gave Identity Image Imaginary Star Trace

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