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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent
It is comparatively easy to achieve a certain unity in a picture by allowing one colour to dominate, or by muting all the colours.
JOHN BERGER

Allow Artist Certain Colour Comparitively Dominate Easy Mute Together Unity
Do you know the legend about cicadas? They say they are the souls of poets who cannot keep quiet because, when they were alive, they never wrote the poems they wanted to.
JOHN BERGER

Alive Cicadas Legend Poem Poet Quiet Soul
Nothing in the nature around us is evil. This needs to be repeated since one of the human ways of talking oneself into inhuman acts is to cite the supposed cruelty of nature.
JOHN BERGER

Act Around Evil Human Inhuman Nature Need Nothing Repeated Talking Way
Paintings record what the painter remembers. Because each one of us forgets different things, a photo more than a painting may change its meaning according to who is looking at it.
JOHN BERGER

Different Forget Look Meaning Pain Remember Thing
The zoo cannot but disappoint.
JOHN BERGER

Animal Disappoint Pet Zoos
Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
JOHN BERGER

Actor Art Before Both Bring Cinema Compare Drama Dramatix Nature Public Right Season
Painting is something that you need to do, if not every day, then certainly most days. It is almost like being a pianist: if you stop, you lose something.
JOHN BERGER

Almost Being Certainly Certainty Need Painting Pianist Something
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
JOHN BERGER

Appearance Aware Become Certain Come Degree Degrees Energy Intense Intensity Look Scrutinizing Towards
Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
JOHN BERGER

Constitute Country Existence Labour Look People Recognised Saw Sky Vicent
Poetry can repair no loss, but it defies the space which separates. And it does this by its continual labor of reassembling what has been scattered.
JOHN BERGER

Continual Define Poetry Reassembking Repair Scattered Separate Space
Matisse did neither. He clashed his colours together like cymbals and the effect was like a lullaby.
JOHN BERGER

Clash Color Cymbal Effect Lullaby Matisse Neither Together
But toemigrate is always to dismantle the centre of the world, and so to move into a lost, disoriented one of fragments.
JOHN BERGER

Always Centre Dismantle Emigrate Fragment Lost Move World
Yet the first symbols were animals. What distinguished men from animals was born of their relationship with them.
JOHN BERGER

Animal Born Distinguish Men Relationship Symbol Yet
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER

Artist Country Event Influence might Outgoing Political Themselves Time Tragedies
Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER

Believe City Country Love Man Men Older Twenties Woman

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