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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

John Berger

It dreams, like a dog in its basket, of hares in the open.
JOHN BERGER

Basket Dog Dream Haire Like Open
What distinguished man from animals was the human capacity for symbolic thought, the capacity which was inseparable from the development of language in which words were not mere signals, but signifiers of something other than themselves.
JOHN BERGER

Animal Capacity Development First Human In Language Men Separate Signal Symbolic
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
JOHN BERGER

Calculate Destination Draws Invisible Make Observed Something Visible
Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
JOHN BERGER

Argument Diversion Opposite Same Screen Struggle Towards Truthfulness Use Word Writing
A drawing is an autobiographical record of one’s discovery of an event – either seen, remembered or imagined. A ‘finished’ work is an attempt to construct an event in itself.
JOHN BERGER

Autobiographical Discovery Drawing Event Imagine Record Remembered Seen
A peasant becomes fond of his pig and is glad to salt away its pork.
JOHN BERGER

Animal Away Become Fond Glad Peasant Pig Pigs Pork Two
Japanese art looked closely around screens; Italian Renaissance art surveyed conquered nature through the window or door-frame of a palace.
JOHN BERGER

Around Close Conquer Country Door Frame Look Place Renaissance Screen Survey Window
Yet nowherein a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.
JOHN BERGER

Animal Beyond Blindly Encounter Flicker Gaze Look Most Pass Stranger
One can say of language that it is potentially the only human home, the only dwelling place that cannot be hostile to man.
JOHN BERGER

Dwelling Home Hostile Language Men Place Potentially
Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
JOHN BERGER

Common Common Sense Deprive Fundamental Home Ideology Ignorant Learning Part Sense
Everything in life, is a question of drawing a life, John, and you have to decide for yourself where to draw it.
JOHN BERGER

Decide Draw Drawing Everything People Question Trying Yourself
Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature
JOHN BERGER

Consider Essential Inseparable Nature Need Pain Pleasure Sense Space Together
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
JOHN BERGER

Back Herself Love Offer Price Product Publicity Stealing
The opposite of love is not to hate but to separate. If love and hate have something in common it is because, in both cases, their energy is that of bringing and holding together
JOHN BERGER

Both Case Common Hate Love Opposite Separate Something
The stars threaded on that line were like events threaded on a narrative. Imagining the constellations did not of course change the stars, nor did it change the black emptiness that surrounds them. What it changed was the way people read the night sky.
JOHN BERGER

Change Constellation Event Imagining Night People Sky Surround Threaded
The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
JOHN BERGER

Art Common Differentiate More People Power Rare Sometimes Strange Theatre Urgent

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Popular Authors

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