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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

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Advertising Assembly Being Competing Language Merely Message Messages Same Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If everything that existed were continually being photographed, every photograph would become meaningless.
JOHN BERGER

Community Everything Exist Meaningless Photograph
Nakedness reveals itself. Nudity is placed on display. The nude is condemned to never being naked. Nudity is a form of dress.
JOHN BERGER

Beauty Condemned Display Dresses Naked Nue Place
Compassion has no place in the natural order of the world which operates on the basis of necessity.
JOHN BERGER

Basis Compassion Natural Necessity Operate Order Place World
Protest and anger practically always derives from hope, and the shouting out against injustice is always in the hope of those injustices being somewhat corrected and a little more justice established.
JOHN BERGER

Adjustment Against Derive Hope Injustice Justice Little Protest Shouting
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory.
JOHN BERGER

Contradiction Interest Meeting Natural Photo Photographer Place Use Viewer
Fanaticism comes from any form of chosen blindness accompanying the pursuit of a single dogma.
JOHN BERGER

Blindness Chosen Come Dogma Fantacism Form Pursuit
The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGER

Buy Buyer Envy Herself Imagine Meant Product Spectator
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
JOHN BERGER

Calculate Destination Draws Invisible Make Observed Something Visible
What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind.
JOHN BERGER

Achieve All Art Cinema Mankind People Save Sky Spontaneous
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER

Advertising Assembly Being Competing Language Merely Message Messages Same Use
Compare the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama.
JOHN BERGER

Actor Art Before Both Bring Cinema Compare Drama Dramatix Nature Public Right Season
The camera relieves us of the burden of memory.
JOHN BERGER

Burden Camera Memories Photography Recieve
I wanted to write about looking at the world, so it’s more about helping people, or persuading people, to see what is around us; both the marvellous and the terrible.
JOHN BERGER

Around Help Look Marvelous People See Terrible Want World Writing
To remain innocent may also be. to remain ignorant.
JOHN BERGER

Ignorant Innocent May Remain
By contrast, a woman’s presence… defines what can and cannot be done to her.
JOHN BERGER

Contrast Define Done Her Presence Women
(The sight of it as an object stimulates the use of it as an object.) Nakedness reveals itself. Nudity is placed on display. To be naked is to be without disguises.
JOHN BERGER

Display Itself Nakedness Nudity Object Place Reveal Sight Stimulate

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