You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZIf you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
More Jeff Bezos Quotes
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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If you only do things where you know the answer in advance, your company goes away.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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It’s time to go back to the Moon, this time to stay.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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Advertising is the price you pay for unremakable thinking.
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We change our tools and then our tools change us.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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Everything you are comes from your choices.
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Focusing on the customer makes a company more resilient.
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Will you be clever at the expense of others, or will you be kind?
JEFF BEZOS