Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZIf you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
More Jeff Bezos Quotes
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People don’t want gadgets, they want services.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Focusing on the customer makes a company more resilient.
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In the end, we are our choices.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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The Net is pretty cool, but the physical world is the best medium ever.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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If you only do things where you know the answer in advance, your company goes away.
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If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
JEFF BEZOS