The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
JEFF BEZOZIf you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
More Jeff Bezos Quotes
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Above all else, align with customers. Win when they win. Win only when they win.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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People who are right most of the time are people who change their minds often.
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Obsess about customers, not competitors.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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If you only do things where you know the answer in advance, your company goes away.
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Maintain a firm grasp of the obvious at all times.
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We are stubborn on vision. We are flexible on details.
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Invention requires a long-term willingness to be misunderstood.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ