As an artist, you make music. And if you see people who don’t know how to market your music, you get involved in it. Otherwise, what you want to accomplish ‘gets lost in translation’ – no pun intended.
JAY-ZCompanies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives.
More Jay-Z Quotes
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People are intermingling, hanging out, having fun, enjoying the same music. Hip-hop is not just in the Bronx anymore. It’s worldwide. Everywhere you go, people are listening to hip-hop and partying together. Hip-hop has done that.
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I feel like with the history of this platform, from vinyl to where we are now, it just seems like the next logical step.
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My passion is music, you know, and music influences culture, influences lifestyle, which leads me to ‘Roc-A-Wear’. I was forced to be an entrepreneur, so that led me to be CEO of ‘Roc-A-Fella’ records, which lead to Def Jam.
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I’m just making an observation. They’re crying out for the love that maybe they didn’t get at home, and they got everything.
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Hip-hop has done so much for racial relations, and I don’t think it’s given the proper credit. It has changed America immensely.
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The day Obama got into office, rap was less important because Obama gave kids an alternative. But will rap ever go away? No. There will always be a need for poets.
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I’ve talked to Bill Clinton – he’s the ultimate rock star; no one’s more charming than him. People clap in a restaurant when he finishes dinner! I don’t get that treatment. I get it when I walk onstage, but not when I have dinner.
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That was the greatest trick in music that people ever pulled off, to convince artists that you can’t be an artist and make money. I think the people that were making the millions said that. It was almost shameful, especially in rock n’ roll.
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My first album was mainly dealing with street issues, and it was ‘coded’: it was called ‘Reasonable Doubt.’ So the things I was talking about…
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I think the problem with people, as they start to mature, they say, ‘Rap is a young man’s game,’ and they keep trying to make young songs. But you don’t know the slang – it changes every day, and you’re just visiting. So you’re trying to be something you’re not, and the audience doesn’t buy into that.
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I was an artist, I was executive producer on my first album, so I’ve always had to manage both. I couldn’t get a record deal. It wasn’t by choice – I couldn’t get a record deal, so I had to figure it out.
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I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
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When the TV version of Annie came on, I was drawn to it. It was the struggle of this poor kid in this environment and how her life changed. It immediately resonated.
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When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it’s my point of view. It’s not anything formulaic.
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I was a really good student. In the sixth grade, I was reading at a twelfth grade reading level. But I got bored.
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