I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
I’ve got a nice collection of paintings – a Basquiat, a black-and-white Warhol that’s like a Rorschach test, and I commissioned Takashi Murakami to do a ten-foot joint for me. It’s almost like the explosion in Hiroshima with his famous skeleton head. There’s a wall above my fireplace reserved for it.
When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it’s my point of view. It’s not anything formulaic.
That was the greatest trick in music that people ever pulled off, to convince artists that you can’t be an artist and make money. I think the people that were making the millions said that. It was almost shameful, especially in rock n’ roll.
Everyone who makes music is a good collaborator at their foundation because in order to make music, you have to connect to it in a way that other people can’t.
Nothing me and Kanye can do musically was gonna match the event of what we were trying to do. So we were trying to deliver an album and experience at one time; that was the idea for ‘Watch The Throne’.
Excellence is being able to perform at a high level over and over again. You can hit a half-court shot once. That’s just the luck of the draw. If you consistently do it… that’s excellence.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam’s fantastic legacy and move the company into its next groundbreaking era.
