Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINSYet at the same time they display a remarkable humility about themselves, ascribing much of their own success to luck, discipline and preparation rather than personal genius.
More James C. Collins Quotes
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If you have more than three priorities then you don’t have any.
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I am completely Socratic.
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The only mistakes you can learn from are the ones you survive.
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If I’m going really, really fast, I can do a page of finished text a day, on average.
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Creative leadership impact increases in your 50’s. When I turn 50 I want to say, “Nice start!”
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Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
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Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.
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In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
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A visionary company doesn’t simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.
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Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
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In a world of constant change, the fundamentals are more important than ever.
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By definition, it is not possible to everyone to be above the average.
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No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
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Bad decisions made with good intentions, are still bad decisions.
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Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the midst of the tumult.
JAMES C. COLLINS







