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In a world of constant change, the fundamentals are more important than ever.

James C. Collins

Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
JAMES C. COLLINS

Inevitably REquired Rigor Significant
It may seem odd to talk about something as soft and fuzzy as “passion” as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.
JAMES C. COLLINS

Business Keys Passion
An organization is not truly great, if it cannot be great without you.
JAMES C. COLLINS

Great Organization People Without
If I’m going really, really fast, I can do a page of finished text a day, on average.
JAMES C. COLLINS

Average Finished Pages Text
In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
JAMES C. COLLINS

Blood Business Responsibility
The greatest leaders build organizations that, in the end, don’t need them.
JAMES C. COLLINS

Leader Needs Organization
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
If you have more than three priorities then you don’t have any.
JAMES C. COLLINS

Consciousness Priorities Three
Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
JAMES C. COLLINS

Decision Leadership Needs
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes
Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
JAMES C. COLLINS

Blood Oxygen Water
We must reject the idea… Well-intentioned, but dead wrong… That the primary path to greatness in the social sectors is to become “more like a business.” Most businesses… Like most of anything else in life… Fall somewhere between mediocre and good.
JAMES C. COLLINS

Business Fall Greatness
Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.
JAMES C. COLLINS

Failing Prevail World
Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINS

Every Time Filled Seems Think
A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
JAMES C. COLLINS

Change Extreme Stimulating Visionary
Companies that change best over time know first and foremost what should not change.
JAMES C. COLLINS

Company Firsts Should

In a world of constant change, the fundamentals are more important than ever.

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In a world of constant change, the fundamentals are more important than ever.

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