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In a world of constant change, the fundamentals are more important than ever.

James C. Collins

Bad decisions made with good intentions, are still bad decisions.
JAMES C. COLLINS

Decision Good Great Intentions
It occurs to me,Jim,that you spend too much time trying to be interesting. Why don’t you invest more time being interested?” Collin’s advice from John Gardner that he took to heart.
JAMES C. COLLINS

Advice Heart Interesting
I can just let my curiosity wander unleashed.
JAMES C. COLLINS

Curiosity Unleashed Wander
Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated excellence for its own sake.
JAMES C. COLLINS

Leadership Motivation Organization
We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.
JAMES C. COLLINS

Book Corporate Greatness Strategy War
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best, and what people will pay you to do overlap.
JAMES C. COLLINS

Passion Retirement Sweet
Change your practices without abandoning your core values.
JAMES C. COLLINS

Core Practice Values
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company’s core values), to make the company great.
JAMES C. COLLINS

Humility Leadership Success
We are not imprisoned by circumstances, setbacks, mistakes or staggering defeats, we are freed by our choices.
JAMES C. COLLINS

Choices Defeat Mistakes
Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will.
JAMES C. COLLINS

Business Humility Leadership
People are not your most important asset….the right people are.
JAMES C. COLLINS

Good Great Important People
Our findings do not represent a quick fix, or the next fashion statement in a long string of management fads, or the next buzzword of the day, or a new ‘program’ to introduce. No!
JAMES C. COLLINS

Commitment Fashion Organization
Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.
JAMES C. COLLINS

Inevitably REquired Rigor Significant
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
JAMES C. COLLINS

Dream Morning Success
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
The only mistakes you can learn from are the ones you survive.
JAMES C. COLLINS

Learn Mistakes Survive

In a world of constant change, the fundamentals are more important than ever.

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In a world of constant change, the fundamentals are more important than ever.

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