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An organization is not truly great, if it cannot be great without you.

James C. Collins

Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind.
JAMES C. COLLINS

Marketing Mediocrity Motivated
The main point is first get the right people on the bus (and wrong people off the bus) before you figure out where to drive it. The second key point is the degree of sheer rigor in people decisions in order to take a company from Good to Great.
JAMES C. COLLINS

Keys Order People Point Second
Yet at the same time they display a remarkable humility about themselves, ascribing much of their own success to luck, discipline and preparation rather than personal genius.
JAMES C. COLLINS

Ascribing Guest Personal Preparations Success Yet
I can just let my curiosity wander unleashed.
JAMES C. COLLINS

Curiosity Unleashed Wander
…the question, Why try for greatness? would seem almost tautological. If you’re doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It’s just a given.
JAMES C. COLLINS

Believe Business Greatness
The greatest leaders build organizations that, in the end, don’t need them.
JAMES C. COLLINS

Leader Needs Organization
Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?
JAMES C. COLLINS

Opportunity People Thinking
Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINS

Every Time Filled Seems Think
The only mistakes you can learn from are the ones you survive.
JAMES C. COLLINS

Learn Mistakes Survive
The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
JAMES C. COLLINS

Able Goals Quantifiable Statements Undisciplined
We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.
JAMES C. COLLINS

Book Corporate Greatness Strategy War
I am completely Socratic.
JAMES C. COLLINS

Completely Emotion Socratic
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
JAMES C. COLLINS

Dream Morning Success
In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
JAMES C. COLLINS

Blood Business Responsibility
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best, and what people will pay you to do overlap.
JAMES C. COLLINS

Passion Retirement Sweet

An organization is not truly great, if it cannot be great without you.

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An organization is not truly great, if it cannot be great without you.

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