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I am completely Socratic.

James C. Collins

In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life
JAMES C. COLLINS

Blood Business Responsibility
It occurs to me,Jim,that you spend too much time trying to be interesting. Why don’t you invest more time being interested?” Collin’s advice from John Gardner that he took to heart.
JAMES C. COLLINS

Advice Heart Interesting
Those who build and perpetuate mediocrity…are motivated more by the fear of being left behind.
JAMES C. COLLINS

Marketing Mediocrity Motivated
Companies that change best over time know first and foremost what should not change.
JAMES C. COLLINS

Company Firsts Should
Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
JAMES C. COLLINS

Blood Oxygen Water
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
JAMES C. COLLINS

Dream Morning Success
Creativity dies in an indisciplined environment.
JAMES C. COLLINS

Creativity Dies Environment
By definition, it is not possible to everyone to be above the average.
JAMES C. COLLINS

Average Definitions Good Great
There is a sense of exhilaration that comes from facing head-on the hard truths and saying, “We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.”
JAMES C. COLLINS

Giving Life Motivational
If you have more than three priorities then you don’t have any.
JAMES C. COLLINS

Consciousness Priorities Three
Mediocrity results first and foremost from management failure, not technological failure.
JAMES C. COLLINS

Firsts Management Mediocrity
Our findings do not represent a quick fix, or the next fashion statement in a long string of management fads, or the next buzzword of the day, or a new ‘program’ to introduce. No!
JAMES C. COLLINS

Commitment Fashion Organization
Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
JAMES C. COLLINS

Decision Leadership Needs
We must reject the idea… Well-intentioned, but dead wrong… That the primary path to greatness in the social sectors is to become “more like a business.” Most businesses… Like most of anything else in life… Fall somewhere between mediocre and good.
JAMES C. COLLINS

Business Fall Greatness
Discipline is consistency of action.
JAMES C. COLLINS

Action Consistency Discipline
A great company will have many once-in-a-liftetime opportunities.
JAMES C. COLLINS

Business Company Great Opportunity

I am completely Socratic.

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I am completely Socratic.

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