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Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

James C. Collins

Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
JAMES C. COLLINS

Built Company Enduring Great Results
Discipline is consistency of action.
JAMES C. COLLINS

Action Consistency Discipline
Everytime you think of it, the idea in your head seems to get more vivid, filled in with more detail:
JAMES C. COLLINS

Every Time Filled Seems Think
The only acceptable goals are measurable,” but that’s actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you’re making progress.
JAMES C. COLLINS

Able Goals Quantifiable Statements Undisciplined
If I’m going really, really fast, I can do a page of finished text a day, on average.
JAMES C. COLLINS

Average Finished Pages Text
A great company will have many once-in-a-liftetime opportunities.
JAMES C. COLLINS

Business Company Great Opportunity
The challenge is not just to build a company that can endure; but to build one that is worthy of enduring.
JAMES C. COLLINS

Challenges Endure Entrepreneurs
Our findings do not represent a quick fix, or the next fashion statement in a long string of management fads, or the next buzzword of the day, or a new ‘program’ to introduce. No!
JAMES C. COLLINS

Commitment Fashion Organization
In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a prequel. Good to Great is about how to turn a good organization into one that produces sustained great results.
JAMES C. COLLINS

Ironic Lasts Organization
Great companies foster a productive tension between continuity and change.
JAMES C. COLLINS

Company Continuity Great Tension
Creative leadership impact increases in your 50’s. When I turn 50 I want to say, “Nice start!”
JAMES C. COLLINS

Creative Impact Nice
Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?
JAMES C. COLLINS

Opportunity People Thinking
…the question, Why try for greatness? would seem almost tautological. If you’re doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It’s just a given.
JAMES C. COLLINS

Believe Business Greatness
Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.
JAMES C. COLLINS

Business Numbers Responsibility
Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will.
JAMES C. COLLINS

Business Humility Leadership
Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.
JAMES C. COLLINS

Business Company Great Markets People Technology

Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

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Genius of AND. Embrace both extremes on a number of dimensions at the same time. Instead of choosing a OR B, figure out how to have A AND B-purpose AND profit, continuity AND change, freedom AND responsibility, etc.

Related Topics

Popular Authors

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