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Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

James C. Collins

In a world of constant change, the fundamentals are more important than ever.
JAMES C. COLLINS

Communication Fundamentals Important
An organization is not truly great, if it cannot be great without you.
JAMES C. COLLINS

Great Organization People Without
You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.
JAMES C. COLLINS

Faith Perseverance Reality
Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated excellence for its own sake.
JAMES C. COLLINS

Leadership Motivation Organization
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It’s the vision you wake up with in the morning, and it’s the last thing you picture before you fall asleep.
JAMES C. COLLINS

Dream Morning Success
It’s what you do before you are in trouble, so that you can be strong when people most need you.
JAMES C. COLLINS

Needs People Strong
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company’s core values), to make the company great.
JAMES C. COLLINS

Humility Leadership Success
The greatest leaders build organizations that, in the end, don’t need them.
JAMES C. COLLINS

Leader Needs Organization
A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
JAMES C. COLLINS

Change Extreme Stimulating Visionary
We must reject the idea… Well-intentioned, but dead wrong… That the primary path to greatness in the social sectors is to become “more like a business.” Most businesses… Like most of anything else in life… Fall somewhere between mediocre and good.
JAMES C. COLLINS

Business Fall Greatness
Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.
JAMES C. COLLINS

Failing Prevail World
I can just let my curiosity wander unleashed.
JAMES C. COLLINS

Curiosity Unleashed Wander
Not all time in life is equal. How many opportunities do you get to talk about what your life is going to add up to with people thinking about the same question?
JAMES C. COLLINS

Opportunity People Thinking
A visionary company doesn’t simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.
JAMES C. COLLINS

Balance Change Vision
Great companies foster a productive tension between continuity and change.
JAMES C. COLLINS

Company Continuity Great Tension
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I’d put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn.
JAMES C. COLLINS

Business Everything Many Organization Running

Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

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Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

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Popular Authors

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