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Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

James C. Collins

There is a sense of exhilaration that comes from facing head-on the hard truths and saying, “We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.”
JAMES C. COLLINS

Giving Life Motivational
If you have a charismatic cause you don’t need to be a charismatic leader.
JAMES C. COLLINS

Causes Leader Needs
If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I’d put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn.
JAMES C. COLLINS

Business Everything Many Organization Running
Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.
JAMES C. COLLINS

Blood Oxygen Water
Mediocrity results first and foremost from management failure, not technological failure.
JAMES C. COLLINS

Firsts Management Mediocrity
We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.
JAMES C. COLLINS

Book Corporate Greatness Strategy War
Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.
JAMES C. COLLINS

Done Involved Involves Possibly Something
Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.
JAMES C. COLLINS

Built Company Enduring Great Results
Creativity dies in an indisciplined environment.
JAMES C. COLLINS

Creativity Dies Environment
By definition, it is not possible to everyone to be above the average.
JAMES C. COLLINS

Average Definitions Good Great
A visionary company doesn’t simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
JAMES C. COLLINS

Change Extreme Stimulating Visionary
Bad decisions made with good intentions, are still bad decisions.
JAMES C. COLLINS

Decision Good Great Intentions
It’s what you do before you are in trouble, so that you can be strong when people most need you.
JAMES C. COLLINS

Needs People Strong
It occurs to me,Jim,that you spend too much time trying to be interesting. Why don’t you invest more time being interested?” Collin’s advice from John Gardner that he took to heart.
JAMES C. COLLINS

Advice Heart Interesting
Great companies foster a productive tension between continuity and change.
JAMES C. COLLINS

Company Continuity Great Tension
Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.
JAMES C. COLLINS

Failing Prevail World

Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

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Built to Last is about how you take a company with great results and turn it into an enduring great company of iconic stature.

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Popular Authors

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