In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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I can’t imagine a day without coffee. I can’t imagine!
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Success is best when it is shared.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZ






