If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
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Always challenge the old ways.
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My passion. My commitment. This is the most important thing in my life other than my family.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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The challenge of the retail business is the human condition.
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A great business has to have a conscience. You have to know who you are and who you are not.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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In times of adversity and change, we really discover who we are and what we’re made of.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Success is something that has to be earned every day.
HOWARD SCHULTZ