Risk more than others think safe.
HOWARD SCHULTZWe would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
More Howard Schultz Quotes
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Success is empty if you arrive at the finish line alone.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Business leaders cannot be bystanders.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Who wants a dream that’s near-fetched?
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
HOWARD SCHULTZ