I’ve tried to find a new elegance. It’s not easy because people want to be shocked. They want explosive fashion. But explosions don’t last, they disappear immediately and leave nothing but ashes.

Elegance does not catch the eye. It stays in memory.
GIORGIO ARMANI

Doe Eye Memories
China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
GIORGIO ARMANI

Believe Fashion Strong
I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.
GIORGIO ARMANI

Body Different Fluidity
I’ve tried to find a new elegance. It’s not easy because people want to be shocked. They want explosive fashion. But explosions don’t last, they disappear immediately and leave nothing but ashes.
GIORGIO ARMANI

Ash Fashion People
Our wardrobe needs to be more versatile, and, above all, it needs to be comfortable.
GIORGIO ARMANI

Need Versatile Wardrobe

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