Fear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I’ll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
