Fear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I’ll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
