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When something is important enough, you do it even if the odds are not in your favor.

Elon Musk

For my part, I will never give up, and I mean never.
ELON MUSK

Business Entrepreneur Give Up Motivational
I’ve actually not read any books on time management.
ELON MUSK

Book Management Reading Time
The space shuttle was often used as an example of why you shouldn’t even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we’d never have had the light bulb.
ELON MUSK

Attempt Experiment Failure Goals Imvention Invalid Space
When space travel becomes as common as air travel, the future of civilization will be assured.
ELON MUSK

Air Assured Civilization Common Future Space Travel
The first step is to establish that something is possible; then probability will occur.
ELON MUSK

Establishment Inspirational Occurance Possible Probable Step
The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.
ELON MUSK

Accomplishment Business Country Culture Innovation Success
A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company.
ELON MUSK

Business Company Group Motivational Organization People Product Service
Failure is an option here. If things are not failing, you are not innovating enough.
ELON MUSK

Business Enough Failure Innovation Option
Engineering is the closest thing to magic that exists in the world.
ELON MUSK

Engineer Existence Magic World
There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.
ELON MUSK

Optimism Risk Tremendous Try
Weighing too much on someone’s talent and not someone’s personality. I think it matters whether someone has a good heart.
ELON MUSK

Goodness Heart Personality Talent
I always like going South; somehow, it feels like going downhill.
ELON MUSK

Feeling Going Travel
People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
ELON MUSK

Enjoyment Goals Important Morning People Work
Constantly seek criticism. A well thought out critique of what you’re doing is as valuable as gold.
ELON MUSK

Business Constant Criticism Gold Seek Value
The extension of life beyond Earth is the most important thing we can do as a species.
ELON MUSK

Earth Entension Life Moon Species
I don’t create companies for the sake of creating companies, but to get things done.
ELON MUSK

Business Company Creation Done Entrepreneur Sake

When something is important enough, you do it even if the odds are not in your favor.

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When something is important enough, you do it even if the odds are not in your favor.

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