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We need to figure out how to have the things we love, and not destroy the world.

Elon Musk

The thing that’s worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning.
ELON MUSK

Appreciation Improvement Meaning Understand Universe World Worry
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSK

Brand Impression Perception Product Reality Time
When space travel becomes as common as air travel, the future of civilization will be assured.
ELON MUSK

Air Assured Civilization Common Future Space Travel
Mars is the only place in the solar system where it’s possible for life to become multi-planetarian.
ELON MUSK

Life Mars Planet Possible Science
Self-driving cars are the natural extension of active safety and obviously something we should do.
ELON MUSK

Business Car Drive Extension Safety
You want to do things you’re passionate about but also are useful to other people.
ELON MUSK

Business Entrepreneur Passionate People Want
Getting there was super hard. Very proud of Tesla team!
ELON MUSK

Appreciation Entrepreneur Proud Team Work
Mars is to Earth, as Terminus was to Trantor.
ELON MUSK

Earth Mars Science Space
Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
ELON MUSK

Business Determination Growth Innovation People Product Sell Start
You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it.
ELON MUSK

Business Entrepreneur Possible Wrong
I don’t create companies for the sake of creating companies, but to get things done.
ELON MUSK

Business Company Creation Done Entrepreneur Sake
Government isn’t that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you’ve got to have commercial companies do it.
ELON MUSK

Advance Company Government Research Technology
Most people can learn a lot more than they think they can. They sell themselves short without trying.
ELON MUSK

Inspirational Learning People Sell Thinking Try
What is simple in one arena is often profound in another.
ELON MUSK

Arena Profound Simplicity
Talent is extremely important. It’s like a sports team, the team that has the best individual player will often win, but then there’s a multiplier from how those players work together and the strategy they employ.
ELON MUSK

Employee Extreme Important Individual Player Strategy Talent Win
Failure is an option here. If things are not failing, you are not innovating enough.
ELON MUSK

Business Enough Failure Innovation Option

We need to figure out how to have the things we love, and not destroy the world.

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We need to figure out how to have the things we love, and not destroy the world.

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