Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
ELON MUSKPhysics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.
More Elon Musk Quotes
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When people really understand it’s do or die . If we work hard and pull through, it’s going to be a great outcome; people will give it everything they’ve got.
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I would like to die on Mars. Just not on impact.
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If something’s important enough, you should try. Even if you – the probable outcome is failure.
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Most people can learn a lot more than they think they can. They sell themselves short without trying.
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No I don’t ever give up. I would have to be dead or completely incapacitated.
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If humanity doesn’t land on Mars in my lifetime, I would be very disappointed.
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That’s my lesson for taking a vacation: vacation will kill you.
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The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.
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Failure is an option here. If things are not failing, you are not innovating enough.
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Don’t be afraid of new arenas.
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If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
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When space travel becomes as common as air travel, the future of civilization will be assured.
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Great companies are built on great products.
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It is a mistake to hire huge numbers of people to get a complicated job done.
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The space shuttle was often used as an example of why you shouldn’t even attempt to make something reusable. But one failed experiment does not invalidate the greater goal. If that was the case, we’d never have had the light bulb.
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