Fear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I’ll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
The future of humanity is going to bifurcate in two directions: Either it’s going to become multiplanetary, or it’s going to remain confined to one planet and eventually there’s going to be an extinction event.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
