Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONOWestern traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
More Edward de Bono Quotes
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If you never change your mind, why have one?
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Effectiveness without values is a tool without a purpose.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Logic will never change emotion or perception.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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A memory is what is left when something happens and does not completely unhappen.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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What is urgent will always take precedence over what is important.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
EDWARD DE BONO