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A brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver.

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Brand Deliver Experience Promise

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Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I feel a lot of people listen to what I have to say.
DONALD TRUMP

Feeling Listen President Respect
Imagine voting for someone who promises to raise your taxes.
DONALD TRUMP

Imagination Promise Raise Tax Vote
The 1990’s sure aren’t like the 1980’s.
DONALD TRUMP

Change History Past Sure
The worst of times often create the best opportunities to make good deals.
DONALD TRUMP

Business Creation Deal Opportunity Time Worst
The point is that you can’t be too greedy.
DONALD TRUMP

Greedy Money One Liner
When somebody challenges you, fight back. Be brutal, be tough.
DONALD TRUMP

Brutal Challenge Entrepreneur Tough
A certificate of live birth is not the same thing by any stretch of the imagination as a birth certificate.
DONALD TRUMP

Birth Certificate Imagination Live
You don’t reward failure by promoting those responsible for it, because all you get is more failure.
DONALD TRUMP

Business Failure Promotion Responsiblity Reward
Your business, and your brand must first let people know what you care about and that you care about them.
DONALD TRUMP

Brand Business Care People
When somebody says something about me I hate them for the rest of my life. It’s probably wrong.
DONALD TRUMP

Hate Judgement Probable Wrong
The biggest little thing for entrepreneurs is the lifelong commitment to education.
DONALD TRUMP

Commitment Education Entrepreneur
I have great judgment. I have good judgment. I know what’s going on.
DONALD TRUMP

Greatness Judgement
Focus is essential to success, and successful people are people who can focus.
DONALD TRUMP

Essential Focus People Success
I’ve got the hottest brand in the world.
DONALD TRUMP

Brand Business World
Always think positively and expect the best.
DONALD TRUMP

Business Expectation One Liner Positive Thinking
When you are wronged repeatedly, the worst thing you can do is continue taking it – fight back!
DONALD TRUMP

Fight Repeat Worst Wrong

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