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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

Donald Rumsfeld

Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Remember where you came from.
DONALD RUMSFELD

History One Liner Past Remember
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
If in doubt, move decisions up to the President.
DONALD RUMSFELD

Decision Doubt President
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
There are no “knowns.” There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.
DONALD RUMSFELD

Deep Philosophy
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Let’s stick something in the ground and not pretend that it’s perfect.
DONALD RUMSFELD

Ground Perfection Pretend

What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

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Popular Authors

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