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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

Donald Rumsfeld

With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
Politics is human beings; it’s addition rather than subtraction.
DONALD RUMSFELD

Government Human Being Politics
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
DONALD RUMSFELD

Edge Leadership Necessary
It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
DONALD RUMSFELD

Criticism Mistake Principle Task
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Be able to resign. It will improve your value to the President and do wonders for your performance.
DONALD RUMSFELD

Improvement Performance President Value Wonder
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President

What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.

Related Topics

Popular Authors

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