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If it were a fact, it wouldn’t be called intelligence.

Donald Rumsfeld

Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Everyone’s saying you can’t do anything until you can do everything.
DONALD RUMSFELD

Motivational Work Hard
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Reduce the layers of management. They put distance between the top of an organization and the customers.
DONALD RUMSFELD

Customer Distance Management Organization
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
DONALD RUMSFELD

Deliver Failure President Price Truth
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
Learn to say ‘I don’t know.’ If used when appropriate, it will be often.
DONALD RUMSFELD

Appropriate Learn Often

If it were a fact, it wouldn’t be called intelligence.

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If it were a fact, it wouldn’t be called intelligence.

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