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If it were a fact, it wouldn’t be called intelligence.

Donald Rumsfeld

Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
DONALD RUMSFELD

Ego Government Moderate People President
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
DONALD RUMSFELD

Challenge Interesting Life Public Service Time
You go to war with the army you have, not the army you might want or wish to have at a later time.
DONALD RUMSFELD

Army War
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Whatever your position, reach out to those who know more than you do, and have been around longer than you have. Find those people. Listen carefully. And learn.
DONALD RUMSFELD

Care Leadership Learm People Position
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
DONALD RUMSFELD

Criticism Mistake Principle Task
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
There are a lot of people who lie and get away with it, and that’s just a fact.
DONALD RUMSFELD

Fact Lie People
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner

If it were a fact, it wouldn’t be called intelligence.

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If it were a fact, it wouldn’t be called intelligence.

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