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Look closely at the most embarrassing details, and amplify them.

Brian Eno

A big ego isn’t necessarily a bad thing. A big ego means that you have some confidence in your abilities, really, and that you’re prepared to take the risk of trying them out.
BRIAN ENO

Ego Mean Risk
I’m very good with technology, I always have been, and with machines in general. They seem not threatening like other people find them, but a source of fun and amusement.
BRIAN ENO

Fun People Technology
I love the sort of ambivalence of this, the ambiguity of something – being, for instance, in a quite busy Mexican restaurant with one of these very gentle tracks playing I remember as being particularly nice.
BRIAN ENO

Mexican Nice Track
Cultural objects have no notable identity outside of that which we confer upon them. Their value is entirely a product of the interaction that we have with them.
BRIAN ENO

Identity InterAction Notable
As soon as you externalize an idea you see facets of it that weren’t clear when it was just floating around in your head.
BRIAN ENO

Clear Floating Ideas
A responsible designer might try to overcome this limitation – probably the engineers at Marshall tried, too. But that sound became the sound of, among others, Jimi Hendrix. That sound is called electric guitar.
BRIAN ENO

Celebrity Electric Guitar Music Overcome Responsible
Everybody is entertained to death.
BRIAN ENO

Death Entertained Everybody
Of course, like anybody I repeat myself endlessly, but I don’t know that I’m doing it, usually.
BRIAN ENO

Courses Knows Repeats
If I tried to make a commercial album, it would be a complete flop. I have no idea what the world at large likes.
BRIAN ENO

Albums Commercial Ideas
Let’s do something else.”And you always think “Oh my God I’ve never done anything at all like that before.” But, of course, in retrospect, and to an outsider, they’ll say, “Oh, yeah that’s typical Eno.
BRIAN ENO

Anything End never Outsider Something Think
I still do mostly listen to CDs. I think that every format really is a different way of listening. If you take a different sort of psychological stance to it – like, I think the transition from vinyl to CD definitely marked a difference in the way people treated music.
BRIAN ENO

Cds Difference Thinking
We’re going through this super-uptight era, which I think comes entirely from literacy, actually. It’s the result of machines that were designed as word processors being used for making music.
BRIAN ENO

Designed Machines Thinking Uptight
All the best lyrics are written in ten minutes.
BRIAN ENO

Best Minutes Written
Feelings are more dangerous than ideas, because they aren’t susceptible to rational evaluation. They grow quietly, spreading underground, and erupt suddenly, all over the place.
BRIAN ENO

Evaluation Feelings Ideas
Some people are very good at being ‘stars’ and it suits them. I’m grudging about it and I find it annoying.
BRIAN ENO

People Stars Suits
The thing that obsesses me more than anything is waste – the waste of human intelligence and creativity.
BRIAN ENO

Creativity Humans Waste

Look closely at the most embarrassing details, and amplify them.

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Look closely at the most embarrassing details, and amplify them.

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