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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn’t meant.

Brenda Ueland

we like fixed rules because that ends thinking and we can rest. But there is no resting place down here.
BRENDA UELAND

Ends Fixed Thinking
Orthodox criticism … is a murderer of talent. And because the most modest and sensitive people are the most talented, having the most imagination and sympathy, these are the first ones to get killed off.
BRENDA UELAND

Helping Imagination Others People
Science and vivisection make no appeal to a theological idea, much less a political one.
BRENDA UELAND

Animal Powerful Science
But in ordinary fiction, movies, etc, everything is smoothed out to seem plausible–villains made bad, heroes splendid, heroines glamorous, and so on, so that no one believes a word
BRENDA UELAND

Believe Ordinary World
The writer has a feeling and utters it from his true self. The reader reads it and is immediately infected and has exactly the same feeling. This is the whole secret of enchantment and fascination.
BRENDA UELAND

Feelings Secret Self
Sometimes I think of life as a process where everybody is discouraging and taking everybody else down a peg or two.
BRENDA UELAND

Sometimes Thinking Two
Your motto: Be Bold, Be Free, Be Truthful.
BRENDA UELAND

Being Bold Motto Truthful
The only way to love a person is…by listening to them and seeing and believing in the god, in the poet, in them. For by doing this, you keep the god and the poet alive and make it flourish.
BRENDA UELAND

Alive Believe Listening
Work freely and rollickingly as though you were talking to a friend who loves you. Mentally (at least three or four times a day) thumb your nose at all know-it-alls, jeerers, critics, doubters.
BRENDA UELAND

Love Talking Three You
Everybody is talented because everybody who is human has something to express.
BRENDA UELAND

Express Human Talent
Be bold, free, and truthful.
BRENDA UELAND

Freedom Truth Truthful
You have to hold your audience in writing to the very end-much more than in talking, when people have to be polite and listen to you.
BRENDA UELAND

People Talking Writing
There is that American pastime known as “kidding” – with the result that everyone is ashamed and hangdog about showing the slightest enthusiasm or passion or sincere feeling about anything.
BRENDA UELAND

Enthusiasm Feelings Passion
Think of yourself as incandescent power, illuminated perhaps and forever talked to by God and his messengers.
BRENDA UELAND

Forever Power Thinking
Why should we all use our creative power….? Because there is nothing that makes people so generous, joyful, lively, bold and compassionate, so indifferent to fighting and the accumulation of objects and money.
BRENDA UELAND

Art Compassion Fighting
These people who are always briskly doing something and as busy as waltzing mice, they have little, sharp, staccato ideas, such as: “I see where I can make an annual cut of $3.47 in my meat budget.” But they have no slow, big ideas.
BRENDA UELAND

Busy Cutting Ideas Thinking Waiting

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn’t meant.

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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn’t meant.

Related Topics

Popular Authors

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