It’s getting the right person that’s the challenge.
BOB SCHAFFERI used to be a print reporter.
More Bob Schaffer Quotes
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
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Good policy always trumps bad public relations and the best PR can’t trump bad policy.
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But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
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It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
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I can’t think of any other job in journalism where the newsmakers come to you.
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The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
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The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
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And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
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When Sam Snead was asked how to putt, he said, ‘Putt for one hundred dollars’.
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Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
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Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
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The first thing the federal government can do to help is get out of the way.
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But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
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Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
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There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFER







