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I can’t think of any other job in journalism where the newsmakers come to you.

Bob Schaffer

Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
BOB SCHAFFER

Jobs News People
I think journalism is a great way to do public service, to have an impact on your community.
BOB SCHAFFER

Community Impact Thinking
Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
BOB SCHAFFER

Administration Parent Problem Trouble
The truth is the Super Bowl long ago became more than just a football game.
BOB SCHAFFER

Ago Football Games Long
My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
BOB SCHAFFER

Canada Children Mother
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing
And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER

Important People Thinking
The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
BOB SCHAFFER

Agency News Ukraine
But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
BOB SCHAFFER

Literature Matter Miserable
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
I used to be a print reporter.
BOB SCHAFFER

Literature Print Used
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
BOB SCHAFFER

Two Writing Years

I can’t think of any other job in journalism where the newsmakers come to you.

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I can’t think of any other job in journalism where the newsmakers come to you.

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Popular Authors

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