Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFERBut with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
More Bob Schaffer Quotes
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I can’t think of any other job in journalism where the newsmakers come to you.
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It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
BOB SCHAFFER -
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
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When Sam Snead was asked how to putt, he said, ‘Putt for one hundred dollars’.
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I would love to see the French spending money to restore Iraq.
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Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
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The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
BOB SCHAFFER -
There are many hands touching ballots after a voter drops his ballot into the ballot box. There is no guarantee of ballot secrecy for anyone, which makes the whole system vulnerable to intimidation and bribery.
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I had the chance to make every possible mistake and figure out a way to recover from it.
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And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER -
We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
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One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
BOB SCHAFFER -
Government is just spending too much money.
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The first thing the federal government can do to help is get out of the way.
BOB SCHAFFER