Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFERBut with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
More Bob Schaffer Quotes
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It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
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The truth is the Super Bowl long ago became more than just a football game.
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But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
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And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
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The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
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And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
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Talk about threats to national security — how about government so big, so complicated and so unmanageable, it cant get out of its own way?
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I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
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The first thing the federal government can do to help is get out of the way.
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Though there is growing division among the Ukrainian military ranks as to loyalty in this revolution, the possibility of violence looms over the entire situation.
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It’s getting the right person that’s the challenge.
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The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
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I would love to see the French spending money to restore Iraq.
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I can’t think of any other job in journalism where the newsmakers come to you.
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I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER