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But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.

Bob Schaffer

Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
BOB SCHAFFER

Government Impossible Unlikely
The truth is the Super Bowl long ago became more than just a football game.
BOB SCHAFFER

Ago Football Games Long
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
BOB SCHAFFER

Two Writing Years
The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
BOB SCHAFFER

Christmas Football Thanksgiving
And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER

Important People Thinking
Talk about threats to national security — how about government so big, so complicated and so unmanageable, it cant get out of its own way?
BOB SCHAFFER

Complicated Government Way
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing
The first thing the federal government can do to help is get out of the way.
BOB SCHAFFER

Firsts Government Way
Though there is growing division among the Ukrainian military ranks as to loyalty in this revolution, the possibility of violence looms over the entire situation.
BOB SCHAFFER

Division Loyalty Military
It’s getting the right person that’s the challenge.
BOB SCHAFFER

Challenges Literature Person
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
I would love to see the French spending money to restore Iraq.
BOB SCHAFFER

Country Money Spending
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way

But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.

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Popular Authors

But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.

Related Topics

Popular Authors

More Bob Schaffer Quotes