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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Bob Schaffer

The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
BOB SCHAFFER

Christmas Football Thanksgiving
Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
BOB SCHAFFER

Accounts Newspapers Persons
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
There are many hands touching ballots after a voter drops his ballot into the ballot box. There is no guarantee of ballot secrecy for anyone, which makes the whole system vulnerable to intimidation and bribery.
BOB SCHAFFER

Hands Touching Voters
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
Though there is growing division among the Ukrainian military ranks as to loyalty in this revolution, the possibility of violence looms over the entire situation.
BOB SCHAFFER

Division Loyalty Military
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
BOB SCHAFFER

Important People Thinking
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking
I would love to see the French spending money to restore Iraq.
BOB SCHAFFER

Country Money Spending
Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
BOB SCHAFFER

Ballots Light Occasion Party
The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
BOB SCHAFFER

Country People Usual War
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking
Government is just spending too much money.
BOB SCHAFFER

Government Spending
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart

Good policy always trumps bad public relations and the best PR can’t trump bad policy.

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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Related Topics

Popular Authors

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