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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Bob Schaffer

But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFER

Competition Guests Stories
A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports
It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
BOB SCHAFFER

Government Impossible Unlikely
It’s getting the right person that’s the challenge.
BOB SCHAFFER

Challenges Literature Person
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER

Hurt People Thinking
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking
One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
BOB SCHAFFER

Kindness Peaceful Prayer
Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
BOB SCHAFFER

Accounts Newspapers Persons
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
The truth is the Super Bowl long ago became more than just a football game. It’s part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays – beyond their meaning – a factor in our economy.
BOB SCHAFFER

Christmas Football Thanksgiving
The revolution has been dubbed “The Orange Revolution,” orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government…
BOB SCHAFFER

Color Government Tired
But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
BOB SCHAFFER

Literature Matter Miserable

Good policy always trumps bad public relations and the best PR can’t trump bad policy.

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Good policy always trumps bad public relations and the best PR can’t trump bad policy.

Related Topics

Popular Authors

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