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The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren’t religious.

Bob Lutz

With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
BOB LUTZ

Absolutely Cash Customer Excellence Passion Testa
You cannot buy a bad automobile any more from any producer. We have to do more products not because we’re looking at a particular segment, but because it’s a great vehicle.
BOB LUTZ

Automobile Producers Vehicle
The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren’t religious.
BOB LUTZ

Commitment Marine Religious
Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes.
BOB LUTZ

Lost Ones Shoes Tired
Being able to ‘think out of the box’ presupposes you were able to think in it.
BOB LUTZ

Able Boxes Thinking
Forcing automakers to sell smaller cars to improve fuel economy [is like]… fighting the nation’s obesity problem by forcing clothing manufacturers to sell garments in only small sizes.
BOB LUTZ

Engineering Fighting Science
Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise – competition.
BOB LUTZ

Competition Innovation School
What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It’s not politically correct, GM hates it when I draw that analogy. But it’s absolutely correct.”
BOB LUTZ

Female Hate House
Design can be both a manifestation of a company’s design ethic and an outward communication of a company’s design ethic and drive for excellence.
BOB LUTZ

Communication Design Excellence
One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.
BOB LUTZ

Advantage Political Thinking
It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys.
BOB LUTZ

Guys Passion Philosophy Running
In the past, (GM) produced a lot of very excellent vehicles but somehow they didn’t excite anybody.
BOB LUTZ

Excellent Past Vehicle
People under 75 need more seasoning
BOB LUTZ

Needs People Seasoning
I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.
BOB LUTZ

Contact Great Lose Other Shape

The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren’t religious.

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The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren’t religious.

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