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You can’t fight hearts and minds with money.

Bob Lefsetz

Artists are tuning forks. Their goal is to create resonance in the audience.
BOB LEFSETZ

Artist Goal Tuning
Opportunities are abundant, but most people are afraid to do the work
BOB LEFSETZ

More Opportunity People
Forget about acquiring new people. If you service your audience they will get you new fans.
BOB LEFSETZ

Fans Forget People
You’ve got to challenge yourself, ski the double blacks, go out when it’s blowin’ and snowin’ as well as when it’s sunny and smooth.
BOB LEFSETZ

Double Smooth Sunny Well Yourself
It’s a privilege to play music fora living. Even more, it’s a privilege to have an audience. Respect that.
BOB LEFSETZ

Music Play Powerful
Keep making music.. Keep improving your music.. If there’s no viral action on your music, you’re just not good enough. Don’t get mad at the audience, get mad at yourself. Either give up or get better.
BOB LEFSETZ

Audience Enough Giving Good Mad Up
If you’re not a successful artist it’s your fault.
BOB LEFSETZ

Artist Fault Successful
If you spend 10,000 hours on the bunny slope, you’re never going to win the World Cup.
BOB LEFSETZ

Challenges Winning World
Inspiration comes from displacement. Get out of your comfort zone, the rewards are legion.
BOB LEFSETZ

Comfort Inspiration Rewards
When done right, music should breathe, be alive. It’s not about getting it perfect, it’s about capturing lightning in a bottle.
BOB LEFSETZ

Bottles Lightning Perfect
You can’t fight hearts and minds with money.
BOB LEFSETZ

Fighting Heart Mind

You can’t fight hearts and minds with money.

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You can’t fight hearts and minds with money.

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