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A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience.

Bob Benson

While some affected individuals may have made an ill-suited vocational choice and others underestimated the profession’s physical demands, most appear to stumble in assembling the self-confidence and persistent salesmanship necessary to develop a professional practice
BOB BENSON

Appealing Demand Physical Profession Stumble Underestimated
Experiencing a massage therapy session is its own best advertisement for changing perceptions.
BOB BENSON

Feelings Perception Perfect
A part of my appreciation for the good which moments bring has come from awareness and recognition. But it has also come from a correspnding sadness which arises from their passing.
BOB BENSON

Appreciation Giving Passing Sadness
Somewhere deep in the forgotten corner of one’s heart- there has to be a song. Like a cool, clear drink of water and like the gentle warmth of sunshine, and like the tender love of a child, there has to be a song!
BOB BENSON

Clear Cool Forgotten Gentle Somewhere Tender
What is striking is that there are very few detractors. Most of those who haven’t yet received a massage simply haven’t felt a need for it
BOB BENSON

Four Need Ninty Percent Received Simply
Licensing standards should be set at a level sufficient to assure safe practice, but low enough to avoid screening out those individuals who choose to perform basic work
BOB BENSON

Avoid Basic Enough Individual Practice Screening Sufficient Work
When something that can never quite be reenacted comes to an end (and all moments are that way),
BOB BENSON

Comes End Moments Reenacted Something Way
You should watch what you say to people.
BOB BENSON

People Should Watches
Your children are not the same. Not at all. Each one is unique. There are no “boiler plate” clauses that fit all children.
BOB BENSON

Boiler Children Plate Same Shapes Unique
There has to be a song. There are too many dark nights, too many troublesome days, and too many wearisome miles.
BOB BENSON

Children Dark Night Heart Miles Song
A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience.
BOB BENSON

Country Experience Feeling Massage Overwhelming Positive
A minimum required standard to obtain a massage license is quite a different matter from a voluntary certification evidencing higher-level skills.
BOB BENSON

Different Practice Skills
Ninety-four percent express favorable feelings. Fully 85 percent expressed very favorable feelings about their most recent massage, with 37 percent rating it a perfect ten-out-of-ten.
BOB BENSON

Expressed Favorable Massage Most Perfect Ten
A tension – sometimes constructive, other times uncomfortable – has been prevalent in the field between one impulse toward structure and recognition and another toward freedom and flexibility to be responsive to individual circumstances
BOB BENSON

Between Constructive Impulse Structure Uncomfortable

A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience.

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A recent national consumer survey found Americans had overwhelmingly positive feelings about their massage experience.

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