You have to lean into the turn. On every creative aspect, you have to lean into what’s working.

In a landscape where a 2.8 [demo rating] keeps you on the air, you can maintain that just by treating your fans with respect.
BILLY LAWRENCE

Landscape
Billy Lawrence
BILLY LAWRENCE

Aspect Turns
The only way to keep a show alive is to stay loyal to your fans and not betray them creatively or ignore them when it comes to extra content. I’m on Twitter because I’m trying to answer their questions.
BILLY LAWRENCE

Answers Trying Twitter
It’s a nightmare of editing. That’s what I do all day.
BILLY LAWRENCE

All Day Editing Nightmare

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