Onstage I like to play with a an 18-inch speaker, which very few bass players do. I need that fat, underneath sound, which I’ve always had. It suits me admirably to do it like that, and I can imitate that sound by plugging directly into the board in the studio.
Because of the fashion, the young people don’t have any access to the history of music, unless people like me revive it. There are very few people to revive it, because you can’t earn any money doing it.
Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
