You can’t flood the market with every TV show, every reality show, and dump your library into the market all at one time and not have some kind of game plan in terms of pricing.
BILL MECHANICYou can’t flood the market with every TV show, every reality show, and dump your library into the market all at one time and not have some kind of game plan in terms of pricing.
More Bill Mechanic Quotes
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Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That’s a misreading of consumer behavior as well as a misreading of the economic environment.
BILL MECHANIC