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There are many places where we need to fight important battles to make sure that customers have access to solar.

Bill McKibben

The ability to write compelling emails may be the single most useful talent an organizer can possess.
BILL MCKIBBEN

Climate Email Writing
We’d won the argument 15 years before, we were just losing the fight. And so it became clear to some of us that we would need to organise to fight, that we weren’t going to win.
BILL MCKIBBEN

Fighting Winning Years
Everything that the administration has done has been counterproductive.
BILL MCKIBBEN

Administration Counter Done Productive
We’d like to get the fossil fuel industry on the back foot for a while, having to deal with us.
BILL MCKIBBEN

Feet Fossils Fuel
In reality, climate change is actually the biggest thing thats going on every single day.
BILL MCKIBBEN

Change Climate Reality
Probably nothing that we have ever managed to do quite equals the basic undermining of the physical stability of the planet on which most of the world’s poor people depend.
BILL MCKIBBEN

People Poor World
If we continue to think of ourselves mostly as consumers, it’s going to be very hard to bring our environmental troubles under control. But it’s also going to be very hard to live the rounded and joyful lives that could be ours. This is a subversive volume in all the best ways!
BILL MCKIBBEN

Environmental Growth Thinking
All the signs of incipient activism and uprising, from Tahrir square to Zuccotti Park to [the recent] shutdown of the Internet to protest web censorship. People are getting smart and getting connected.
BILL MCKIBBEN

Smart Squares Uprising
I’ve always been opposed to population control. In climate terms, population is not the biggest problem going forward.
BILL MCKIBBEN

Climate Population Problem
TV makes it so easy to postpone living for another half hour.
BILL MCKIBBEN

Country Easy Half Make Tvs
But the truth is that we could win every other fight that we face and if we lose the climate fight, the other victories will be pyrrhic. I don’t think even people who are worried about climate change quite understand the scale and speed with which we’re now shifting the planet.
BILL MCKIBBEN

Fighting Thinking Winning
We’ll look for almost any reason not to change our attitudes; the inertia of the established order is powerful. If we can think of a plausible, or even implausible, reason to discount environmental warnings, we will.
BILL MCKIBBEN

Attitude Powerful Thinking
The real negotiation is between humans on the one hand and chemistry and physics on the other. And chemistry and physics, unfortunately, don’t bargain.
BILL MCKIBBEN

Chemistry Hands Real
I don’t spend a huge amount of time fixated on climate denial because I don’t think that their objections, though sometimes couched in science, are based in science. I think they’re based in ideology. And I don’t think there’s anything you can do.
BILL MCKIBBEN

Climate Denial Thinking
When you are in a hole, stop digging!
BILL MCKIBBEN

Change Climate Digging Hole
I’m far less a leader than a writer.
BILL MCKIBBEN

Leader Less Writer

There are many places where we need to fight important battles to make sure that customers have access to solar.

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There are many places where we need to fight important battles to make sure that customers have access to solar.

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