The paradox of simplicity is that making things simpler is hard work.

Before any interaction, ask yourself: ‘How do I want to make people feel or act?’ Put yourself in their shoes. The role of a leader is to create an experience that will inspire people to take action.
BILL JENSEN

Ask Experience People Role Shoes Want Yourself
The paradox of simplicity is that making things simpler is hard work.
BILL JENSEN

Hard Work Paradox Simplicity
People don’t listen to marketplace logic; they listen for meaning and purpose. Attention can’t be bought.
BILL JENSEN

Attention Leader People Shoes
Simplicity: The New Competitive Advantage in a World of More, Better, Faster.
BILL JENSEN

Advantage Simplicity World
Simplicity is power. The power to do less of what doesn’t matter and more of what does.
BILL JENSEN

Less Matter Power Simplicity

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