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Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .

Bill Ford

I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
BILL FORD

Believe Environmental Twenties
Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success
BILL FORD

Creating Responsible Strong
I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
BILL FORD

Danger Industry Pride Tobacco
When you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow.
BILL FORD

Inspiration Motivation Technology
All things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
BILL FORD

Country People Thing Thinking True
When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
BILL FORD

Days Forever Joined Natural Thinking
I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
BILL FORD

Automotive Believe Cells Combined Fuel Years
Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
BILL FORD

Impact Inspiring People
I walked in and inherited a management group that I didn’t know very well. They didn’t know me, and we had a very short window to put together a credible recovery plan.
BILL FORD

Groups Recovery Together Walked Window
Nobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
BILL FORD

Frankly Long Nobody Personality Thinking
A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
BILL FORD

Good Inspiring World
For all the progress, we recognize we’re very far from the finish line.
BILL FORD

Finish Lines Pro Progress
I felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORD

Danger Felt Marginalized Polluter
It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
BILL FORD

Data Form Information
I don’t ever want to believe my own press clippings, good or bad.
BILL FORD

Believe Clipping Own Press
I think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn’t play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.
BILL FORD

Country Gripping Issues Play Thinking

Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .

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Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .

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