Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
BILL FORDSocial obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
BILL FORDOne cannot find a healthy economy anywhere in the world that does not have a strong industrial base, period.
BILL FORDA good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
BILL FORDI believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
BILL FORDCreating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success
BILL FORDI don’t ever want to believe my own press clippings, good or bad.
BILL FORDI felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORDOne of the things I’ve had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
BILL FORDIt’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
BILL FORDWhen I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
BILL FORDNobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
BILL FORDI believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
BILL FORDI never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
BILL FORDFor all the progress, we recognize we’re very far from the finish line.
BILL FORDFour billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.
BILL FORDAll things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
BILL FORD