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To bring inspiration and innovation to every athlete* in the world.

Bill Bonner

The entire world economy rests on the consumer; if he ever stops spending money he doesn’t have on things he doesn’t need — we’re done for.
BILL BONNER

Civilization Consumer Done Needs
If there is one thing that marks families with money in the long term it is this: delayed gratification.
BILL BONNER

Delayed Gratification Long Mark
A man’s wealth can…also be measured by what he doesn’t have and doesn’t want. When he wants little, he is a rich man.
BILL BONNER

Littles Man Rich Want Wealth
I still bother with runners I call hamburgers. They’re never going to run any record times. But they can fulfill their own potential.
BILL BONNER

Hockey Running Sports
I think people can handle 150 to 200 miles a week. But something has to give somewhere. If he’s a student, how’s he going to study? He may be at the age of chasing and courtship, and that’s an important form of sport and recreation, too.
BILL BONNER

Running Sports Thinking
Once vast numbers of people have come to believe the lie, they adjust their own behavior to bring themselves into sync with it, and thereby change the world itself.
BILL BONNER

Behaviour Change Number Original World
There’s no such thing as bad weather, just soft people.
BILL BONNER

Funny Motivational Nike
Only simple ideas can be held by large groups of people. Commonly held ideas are almost always dumbed down until they are practically lies… and often dangerous ones.
BILL BONNER

Believe Lying Simple
The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.
BILL BONNER

Heart Real Running
A man on his owns knows that he is best advised to leave his dumbbell neighbors alone. But let him join a political party, and he fantasizes that he has the right and the power to tell everyone on the block what to do.
BILL BONNER

Block Man Party
If at the end of a race you know yourself that you have done your best, you’re a winner.
BILL BONNER

Done End Race Winner
If you look carefully, almost all Old Money secrets can be traced to a single source: a longer-term outlook.
BILL BONNER

Looks Outlook Secret Source
Neither limits nor adversity are what ruin men. Under pressure, they handle themselves pretty well. It’s the lack of limits they can’t handle. That’s when they run amok. So, if you really want to see what a man is made of let him think he can get away with something.
BILL BONNER

Adversity Men Running Themselves
Both the liberal and the conservative are in agreement: it is all very well to let the people alone, but only if they do what you want them to do.
BILL BONNER

Agreement Liberal People Want
The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently.
BILL BONNER

Garbage Ideas Men
The US is headed for ruin and revolution. The revolution will almost certainly be put down, violently. But the ruin cannot be stopped.
BILL BONNER

Country Revolution Ruins Tate

To bring inspiration and innovation to every athlete* in the world.

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To bring inspiration and innovation to every athlete* in the world.

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