Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
BETH COMSTOCKThe more passionate that someone is about something, the more you have to listen to them.
More Beth Comstock Quotes
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.
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Mind share before market share.
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B2B does not mean boring marketing.
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You have to tell a story before you can sell a story.
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There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
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Be where the world is going.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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In big companies projects have to scale and Lean Startup help us to do it
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Marketing is about innovation.
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Know thyself. Know the customer. Innovate.
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We seek to be as nimble as a startup.
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There is always room in our budget for a little experimentation.
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You can’t sell anything if you can’t tell anything.
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Our job is to understand where the market is heading and translate that into practical action.
BETH COMSTOCK