Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULTIf you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
More Bernard Arnault Quotes
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And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
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I take time to get close to, and I don’t immediately throw my arms round someone.
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Luxury goods are the only area in which it is possible to make luxury margins.
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What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
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Affordable luxury – these are two words that don’t go together.
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When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
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If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
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I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
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It’s true that I am not from the south and I have a certain reserve. I take time to get close to, and I don’t immediately throw my arms round someone. But it is more a question of style.
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Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
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When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
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I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
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When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
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I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT