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I take time to get close to, and I don’t immediately throw my arms round someone.

Bernard Arnault

When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
BERNARD ARNAULT

Creativity Management Sensible Side Understand Yourself
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Exceptional Play Time
If you control your distribution, you control your image.
BERNARD ARNAULT

Business Control Distribution Reputation Yourself
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT

Develop Freedom Jobs Leadership Reined
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Areas Business Luxury Money Product Profit Yourself
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Expansion Focus Luxury
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

Appreciation Artist Creativity Love Mindset People Understand Yourself
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
BERNARD ARNAULT

Country Creativity Group Organization
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
BERNARD ARNAULT

Action Country Ideas Practice Thinking
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Bad Business Effect Globalization Group Opposite Ourselves
In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury Yourself
From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
BERNARD ARNAULT

Conductor Country Good Play
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
BERNARD ARNAULT

Designer Discussion Myself Project Togetherness
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Country Group Opposites People World

I take time to get close to, and I don’t immediately throw my arms round someone.

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I take time to get close to, and I don’t immediately throw my arms round someone.

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