Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULTWhat we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
More Bernard Arnault Quotes
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I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
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It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
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I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
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Luxury goods are the only area in which it is possible to make luxury margins.
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From time to time, the Vienna Philharmonic could play without a conductor because they are so good.
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I take time to get close to, and I don’t immediately throw my arms round someone.
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If you control your distribution, you control your image.
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Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
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I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
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And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
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When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
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Affordable luxury – these are two words that don’t go together.
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Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
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Affordable luxury – these are two words that don’t go together.
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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT