Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULTWhat we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
More Bernard Arnault Quotes
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I am and will remain a tax resident in France and in this regard I will, like all French people, fulfill my fiscal obligations.
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I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
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When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
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If you control your distribution, you control your image.
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Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
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Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
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I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
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If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
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I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
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When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
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Affordable luxury – these are two words that don’t go together.
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It’s true that I am not from the south and I have a certain reserve. I take time to get close to, and I don’t immediately throw my arms round someone. But it is more a question of style.
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I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
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Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
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