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I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.

Bernard Arnault

In the luxury business, you have to build on heritage.
BERNARD ARNAULT

Build Business Heritage Luxury
Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT

Brand Expand Expensive Image Reputation Term World
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Creative Design Management
I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
BERNARD ARNAULT

Combination Creativity Myself Organization Process
Luxury goods are the only area in which it is possible to make luxury margins.
BERNARD ARNAULT

Goods Luxury Margin
I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
BERNARD ARNAULT

Investment Made Pleased Regret Richer
It’s true that I am not from the south and I have a certain reserve. I take time to get close to, and I don’t immediately throw my arms round someone. But it is more a question of style.
BERNARD ARNAULT

Arms Certain Close Reserve Style True
What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
BERNARD ARNAULT

Country Group Opposites People World
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
BERNARD ARNAULT

Develop Freedom Jobs Leadership Reined
If you control your distribution, you control your image.
BERNARD ARNAULT

Control Distribution Image
Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.
BERNARD ARNAULT

Childhood Country Enjoyable Entrepreneur
And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
BERNARD ARNAULT

Capital Detracting Investment Venture
I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULT

Inspiration Learning Right Thinking Time
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
BERNARD ARNAULT

Art Business Creative Design Enough Management Process Production Rational
If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
BERNARD ARNAULT

Appreciation Artist Creativity Love Mindset People Understand Yourself
Affordable luxury – these are two words that don’t go together.
BERNARD ARNAULT

Affordable Luxury Together Two

I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.

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I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.

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