The only thing you should do with pro forma earnings is ignore them.
BENJAMIN GRAHAMPeople who invest make money for themselves; people who speculate make money for their brokers. And that, in turn, is why Wall Street perennially downplays the durable virtues of investing and hypes the gaudy appeal of speculation.
More Benjamin Graham Quotes
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The distinction between investment and speculation in common stocks has always been a useful one and its disappearance is cause for concern.
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you may take it as an axiom that you cannot profit in Wall Street by continuously doing the obvious or the popular thing
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Knowledge is only one ingredient on arriving at a stock’s proper price. The other ingredient, fully as important as information, is sound judgment.
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Both individual skill (art) and chance are important factors in determining success or failure.
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It requires strength of character in order to think and to act in opposite fashion from the crowd and also patience to wait for opportunities that may be spaced years apart.
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The memory of the financial community is proverbially and distressingly short.
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The intelligent investor is a realist who sells to optimists and buys from pessimists.
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It must be fundamentally wrong to reduce production of food and fiber while one-third of our population is still ill fed and ill clothed.
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You must never delude yourself into thinking that you’re investing when you’re speculating.
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The world has not learned the technique of balanced expansion without the resultant commercial and financial congestion.
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If General Motors is worth $60 a share to an investor it must be because the full common-stock ownership of this gigantic enterprise as a whole is worth 43 million (shares) times $60, or no less than $2,600 million.
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Obvious prospects for physical growth in a business do not translate into obvious profits for investors.
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The modern world is not geared properly to the storage of goods.
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By refusing to pay too much for an investment, you minimize the chances that your wealth will ever disappear or suddenly be destroyed.
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To establish the right price for a stock, the market must have adequate information, but it by no means follows that is the market has this information it will thereupon establish the right price.
BENJAMIN GRAHAM