My modus operandi has always been understatement and that just doesn’t really work in pop.

I feel closer to the artist I was when I was 19 now then I have done in other stages of my career.
BEN WATT

Artist Careers Done
My modus operandi has always been understatement and that just doesn’t really work in pop.
BEN WATT

Modus Operandi Pop Understatement
I think, when all bands start, when you’re on your first album you have the benefit of hoovering up people who genuinely come across the music and really like it, but also those sort of ‘floating voters’ who just like pop music when they’re young.
BEN WATT

Moving People Thinking
I think you have to start taking a few risks and sometimes they don’t pay off.
BEN WATT

Pay Risk Start Thinking
And its sonic connections, it’s a sense of harmony that I think we all have even if we don’t know how to express it – it’s something musical, it’s synapse connections in our brain.
BEN WATT

Connection Express Harmony Musically Something Think
People think it’s a betrayal of authenticity if you do something different.
BEN WATT

Betrayal People Thinking

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