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We want the average person to use it and think that it makes the experience of using Pinterest better.

Ben Silbermann

What you collect says so much about who you are.
BEN SILBERMANN

Collect Much Say
I use Pinterest for everything. Book collections, trips, hobbies. It’s all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn’t the only one.
BEN SILBERMANN

Book Collection Kids Nice Planned
I think anyone who makes products has this simultaneous joy and, almost, shame looking at it. You look at it all day and all you can see is all these things you want to make better.
BEN SILBERMANN

Joy Looks Thinking
We want the average person to use it and think that it makes the experience of using Pinterest better.
BEN SILBERMANN

Average Pinterest Thinking
We’re trying to do something so that when the average person uses Pinterest, it has to make the service better.
BEN SILBERMANN

Average Better Service Trying Use
I thought Google was the coolest place. People there were so smart and they were all doing these really interesting things. I just felt really lucky to be a part of it even in a small way.
BEN SILBERMANN

Interesting People Smart
Most people generalize whatever they did, and say that was the strategy that made it work.
BEN SILBERMANN

Made People Strategy
I want Pinterest to be human. The Internet’s still so abstract… To me, boards are a very human way of looking at the world.
BEN SILBERMANN

Boards Way World
I was obsessed with this idea that these things that you collect, they just say so much about who you are. I can’t say it came from hard-nosed business analysis… It was just something I really want to see built.
BEN SILBERMANN

Analysis Ideas Want
I used to wake up and look at our analytics and think, “What if yesterday was the last day anyone used Pinterest?” Like, everyone collectively decided, “We’re done!” Over time I got more confidence.
BEN SILBERMANN

Anyone Thinking Yesterday
People say doing a startup is like a marathon. It’s actually a roadtrip at night with no headlights.
BEN SILBERMANN

Night People Thinking
I kind of think of engineering like the chefs at a restaurant. Nobody’s going to deny chefs are integrally important, but there’s also so many other people who contribute to a great meal.
BEN SILBERMANN

Engineering People Thinking
There’s a lot of pressure to look like the last company that was successful.
BEN SILBERMANN

Entrepreneur Looks Successful
Just build things and find out if they work.
BEN SILBERMANN

Entrepreneur Starting Work
Don’t take too much advice. Most people who have a lot of advice to give ~ with a few exceptions ~ generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.
BEN SILBERMANN

Business Giving Thinking
The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.
BEN SILBERMANN

Entrepreneur Feelings People

We want the average person to use it and think that it makes the experience of using Pinterest better.

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We want the average person to use it and think that it makes the experience of using Pinterest better.

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