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Start with local press first. Start with people you know. Don’t pitch every journalist.

Ben Parr

Google is famous for making the tiniest changes to pixel locations based on the data it accrues through its tests. Google will always choose a spartan webpage that converts over a beautiful page that doesn’t have the data to back it up.
BEN PARR

Beautiful Data Google
Building a successful company (or living a happy life, for that matter) is not about embracing someone else’s philosophy, but staying true to your own beliefs about the world and learning from the mistakes you make along the way.
BEN PARR

Mistake Philosophy Successful
Don’t let failure deter you; use it as a stepping-stone and an educational experience towards making your mark on the world.
BEN PARR

Educational Use World
Point-to-point transit via low orbit could dramatically speed up international flights, connecting the world even further. And safe, consistent space travel opens up the possibility of commercial space stations, trips to the moon and exploration beyond.
BEN PARR

Moon Orbit Space
If you can’t build relationships from nothing, you will fail. You must have that drive.
BEN PARR

Drive Failing Relationship
Start with local press first. Start with people you know. Don’t pitch every journalist.
BEN PARR

Firsts Journalist People
Starting a company is a cause, not a job. Once it becomes a job, that’s when you lose
BEN PARR

Causes Jobs Starting
I’m proud to call myself a Mashable alumnus.
BEN PARR

Alumni Mashable Proud
The big reason why we don’t have space colonies and regular trips to the moon is that flying into outer space is just plain ‘hard.’ The business of safely transporting people off the Earth is a costly affair that requires a lot of technology.
BEN PARR

Moon Space Technology
Attention is the most important currency that anybody can give you. It’s worth more than money, possession, or things.
BEN PARR

Attention Giving Important
The world’s most successful entrepreneurs play hard, but they work even harder.
BEN PARR

Entrepreneur Hard Play Successful
Windows Updates have sometimes been a pain point for users. The update pop-ups can interrupt a movie or a video game, and the automatic restarts can result in lost data or confused users.
BEN PARR

Confused Data Pain
Relationships are the key element to Press & PR
BEN PARR

Elements Keys Press
There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009.
BEN PARR

Data Internet Transmitted
Difficult situations require compassion, level-headedness & the empathy to see issues from somebody else’s perspective.
BEN PARR

Compassion Difficult Issues Situation
The more PR buzzwords you include in your press release, the less likely I am to write you up
BEN PARR

Press Release Writing

Start with local press first. Start with people you know. Don’t pitch every journalist.

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Start with local press first. Start with people you know. Don’t pitch every journalist.

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Popular Authors

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