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We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Ben Cohen

$Ben Cohen Quote - If we reduced the amount we spend on maintaining our nuclear weapons by a small fraction, we could reallocate those funds to improve kids’ health care and schooling.$

If we reduced the amount we spend on maintaining our nuclear weapons by a small fraction, we could reallocate those funds to improve kids’ health care and schooling.
BEN COHEN

Care Kids Nuclear
There is a spiritual aspect to our lives – when we give, we receive-when a business does something good for somebody, that somebody feels good about them!
BEN COHEN

Giving Inspirational Spiritual
It’s crazy that in a country where schools are falling apart, we’re spending $20 billion on nuclear weapons.
BEN COHEN

Country Crazy Fall
As we help others, we cannot help but help ourselves.
BEN COHEN

Helping Helping Others
If you’re aware of injustice, you can either ignore it, say there is nothing you can do about it, complain about it and not do anything, or put your energies into doing something about it.
BEN COHEN

Complaining Energy Justice
Never trust a skinny ice cream man.
BEN COHEN

Ice Cream Men Skinny
When business starts using its voice for the benefit of the country as a whole, not just in its narrow self interest, it can really be the force that can make the changes that need to be made.
BEN COHEN

Country Self Voice
Having the equivalent of 150,000 Hiroshima-sized bombs at the ready does nothing to protect us from terrorists planning to sneak in a bomb through a cargo container.
BEN COHEN

Bomb Doe Sneak
I don’t believe that just because one person is born on one side of some imaginary line and another person is born on the other side means that a lot of people should be getting screwed through no fault of their own.
BEN COHEN

Believe Mean People
We decided to redefine the bottom line at Ben & Jerry’s
BEN COHEN

Bottom Jerry Lines
Business has a responsibility to give back to the community.
BEN COHEN

Community Giving Responsibility
The key to growing a business is that you need to be meeting some segment of the consumer’s needs. If you’ve got a small business and a product or service that is not popular, you simply have to change your product or service to be more popular.
BEN COHEN

Growing Key Needs
We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
BEN COHEN

Healthy Marketing Trying

We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

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Popular Authors

We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Related Topics

Popular Authors

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