In politics, it’s very theatrical. There’s a lot of stage craft. The campaign is trying to tell a story that they want people to believe in, and candidates are playing the role, like actors, by a creative personae that people will be attracted to.

BEAU WILLIMON

Beau Willimon

“In politics, it’s very theatrical. There’s a lot of stage craft. The campaign is trying to tell a story that they want people to believe in, and candidates are playing the role, like actors, by a creative personae that people will be attracted to.”

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